REVIEW · FUNCHAL
Private: Maderia Island Tour & Famous Monte Toboggan Ride
Book on Viator →Operated by Wow A Tour · Bookable on Viator
Funchal goes high, then goes fast. This private half-day route strings together some of Madeira’s most photogenic viewpoints, starting with Pico dos Barcelos at 355m and working down toward the coast. I really like how the pace feels hands-on and flexible, so you can linger for photos instead of feeling herded.
What I also like is the finish: the Monte Toboggan Run. It’s a classic Madeira ride dating back to the 1850s, and it feels like you’re stepping into the island’s old downhill transport tradition. The main catch is that the tob oggan ride costs extra (and availability can change with weather or demand), so your total day can run higher than the base price.
In This Review
- Key highlights to know before you go
- A tight 4.5-hour plan that covers the best of Funchal fast
- Pickup, guide style, and how private touring changes the day
- Pico dos Barcelos: big views with an easy first win
- Eira do Serrado and Curral das Freiras: horseshoe-valley drama
- Câmara de Lobos: a real fishing village stop that ends well
- Cabo Girão: the sea cliff viewpoint that feels calm and high
- The Monte Toboggan Run: what you’re paying extra for
- Key money point
- Weather and availability reality check
- Price and what the $191.02 gets you (and where extra costs show up)
- Who this tour fits best (and who should think twice)
- Quick decision: should you book it?
- FAQ
- FAQ
- What time does the tour start?
- How long is the tour?
- Is this a private tour?
- Do you get hotel and port pickup?
- Is English available?
- What ticket method do you receive?
- Are taxes and guide services included in the price?
- Is the Monte Toboggan ride included?
- What age is the minimum for this experience?
- What’s the cancellation window for a full refund?
Key highlights to know before you go
- Private pickup and drop-off from hotels or your cruise port, so you waste less time getting started
- Pico dos Barcelos viewpoint for big Funchal views from 355m above sea level
- Eira do Serrado and Curral das Freiras for dramatic, horseshoe-valley views
- Câmara de Lobos fishing village charm, plus a chance to taste poncha
- Cabo Girão miradouro near the second-highest sea cliff in the world
- Monte Toboggan Run downhill in a wicker sled, with steers-and-brake “carreiros”
A tight 4.5-hour plan that covers the best of Funchal fast

This tour is built for people who want a lot of Madeira highlights without a full-day commitment. You’ll spend roughly 4 hours 30 minutes on the road and at stops, starting at 9:30am and ending back at your hotel or ship. And because it’s private, you’re not sharing the driving time or the photo stops with a crowd.
I like that the route mixes viewpoints, a real fishing village, and then a built-for-fun finale. It’s not just scenery. You also get small human-scale moments, like the stop in Câmara de Lobos where the day can end with something local to sip.
One more practical note: this experience is often booked ahead (the average advance booking time is 39 days), so if Monte Toboggan is a must for you, plan early.
You can also read our reviews of more private tours in Funchal
Pickup, guide style, and how private touring changes the day

You get hotel pickup and drop-off, and if you’re on a cruise, port pickup and drop-off too. That matters more than it sounds. Madeira is hilly, and parking and navigation can eat up your day. Having your driver/guide handle the logistics means you start sightseeing sooner.
On at least one run I checked, the guide was Michael, and the trip stayed unhurried rather than rushed. On other occasions, English clarity can vary, so if language detail is important to you, just be mindful that communication can depend on the driver/guide assigned that day.
Because it’s private, you also get a better chance to match the day to your pace—more photo time at viewpoints, less time spent “moving along” when you just want a moment.
Pico dos Barcelos: big views with an easy first win
You’ll start at Pico dos Barcelos, an observation area on the outskirts of Funchal. The standout detail here is the elevation: 355m above sea level, which gives you sweeping sightlines over the city.
This is the kind of first stop that works. If you’re arriving with jet lag or you’re just getting your bearings, high-up views help you understand where everything sits—coastline, neighborhoods, and the steep drop-offs you’ll be seeing all day.
What to expect: a scenic viewpoint stop with time to look around and take photos before heading deeper into the route.
Why it matters: it sets the context so later stops feel connected instead of random.
Eira do Serrado and Curral das Freiras: horseshoe-valley drama

Next up is Eira do Serrado, a rocky ledge with an eye-catching overlook. From here, you look down at Curral das Freiras, a valley shaped like a horseshoe and carved by sheer sides into Madeira’s serrated peaks.
This is where the day starts to feel truly Madeira. The island’s terrain isn’t gentle. You’re looking at steep walls, layered peaks, and a valley that feels tucked in and separate from the rest of Funchal.
What to expect: a viewpoint stop built for photos, where the scenery fills your frame from different angles.
Possible drawback: because the view depends on weather, a cloudy or misty day can reduce how dramatic the distant peaks look. If you can choose your day, you’ll get the best “wow” from clearer skies.
Câmara de Lobos: a real fishing village stop that ends well

Then you head to Câmara de Lobos, west of Funchal. This is a small fishing village with a lot of character, and it’s named after the famous monk seals that have frequented the harbour.
What I like here is the texture. You get whitewashed houses, a mix of shops, and a bar where you can try poncha, Madeira’s traditional drink. This stop works especially well as a wind-down moment after viewpoint time, since you can browse at an easy pace.
What to expect: a village stroll feel rather than a strict “look and leave” stop.
Why it’s valuable: it adds local culture to the day, so the tour doesn’t feel like only photo stops and winding roads.
Cabo Girão: the sea cliff viewpoint that feels calm and high

Cabo Girão is your next big visual moment. It’s described as the second highest sea cliff in the world (after Norway), and it has an old-story naming explanation: in 1418, Portuguese explorer Zarco got this far along Madeira’s coast and then turned back to Funchal—giro means turn.
You’ll stop at a well-railed miradouro, designed for safe viewing. What’s special is how the air and details add to the view: you can smell pine and eucalyptus, and at the base of the cliff, you can spot vines and vegetables being grown.
What to expect: a tranquil viewpoint moment where the cliff height does the heavy lifting.
Possible drawback: if you’re sensitive to strong winds, this is a coastal high spot. Dress for it, even in mild weather.
The Monte Toboggan Run: what you’re paying extra for
The tour ends with the Monte Toboggan Run, one of Madeira’s famous attractions. It dates back to the 1850s, when the wicker sled was the primary means of downhill public transportation.
Here’s the core idea: you ride a wicker toboggan, with two wooden runners that glide on greased-up rags. Two men, called carreiros, guide the ride. They dress in white and wear straw hats, and they use rubber-soled shoes to steer and brake while you slide down a curvy road.
The ride itself takes about 10 minutes to reach the bottom, and speeds can reach around 30mph.
Key money point
The toboggan ride is not included in the tour price. The cost is stated as €35 per couple. If you’re single, you’ll want to double-check how that pricing works on the day, since the info is specifically given per couple.
Weather and availability reality check
Even with a private tour, the ride can be affected by conditions, and it can also be oversold during busy periods. So if this is your top priority, build in some mental flexibility. In other words: plan for it, but don’t assume it’s guaranteed no matter what.
Price and what the $191.02 gets you (and where extra costs show up)
At $191.02 per person for a private 4.5-hour day, this isn’t a low-cost add-on. The value is in three places:
- Private guide + private driving: you’re not sharing the route with a bigger group. That usually means smoother pacing and more useful time at viewpoints.
- Pickup and drop-off: getting hotel or cruise-port pickup handled for you is real savings, especially in a place with steep streets.
- Multiple stops in one half-day: you’re bundling Pico dos Barcelos, Eira do Serrado, Câmara de Lobos, Cabo Girão, and the Monte finale.
The part that can surprise you is the extra expense for the toboggan ride. Because it’s not included, your total day cost depends on whether you do the ride and how many people are in your party for the stated €35 per couple pricing.
If you’re already set on taking the Monte Toboggan ride, this can still feel like good value because you’d otherwise have to coordinate multiple viewpoints and the ride logistics yourself. If you’re unsure you’ll do the ride, compare that extra cost against what you personally care about most.
Who this tour fits best (and who should think twice)
This tour fits you if you want:
- A scenic overview of Funchal without planning or driving between stops yourself
- Photo-friendly viewpoints plus at least one meaningful village stop
- A fun, iconic ending with the Monte Toboggan Run option
It might be less ideal if you:
- Are mainly interested in one attraction and want to minimize extra costs
- Would be very upset if the toboggan ride can’t run due to weather or demand
- Prefer a super-precise, technical narration every minute (language and guide delivery can vary)
Quick decision: should you book it?
I’d book this if your goal is a smart half-day in Funchal that blends views, village life, and a classic ride. The private pickup/drop-off and multi-stop route are the big strengths, and the Monte Toboggan gives the day a memorable ending.
I’d think twice if you’re trying to keep your budget tight, because the toboggan ride is extra and your best-case total cost depends on how the ride runs that day.
If you go in knowing that, you’ll have a solid Madeira day: cliff air, valley drama, a real fishing village stop, and then the slide.
FAQ
FAQ
What time does the tour start?
The start time is 9:30am.
How long is the tour?
The duration is approximately 4 hours 30 minutes.
Is this a private tour?
Yes. It’s a private tour, meaning only your group participates.
Do you get hotel and port pickup?
Yes. Hotel pickup and drop-off and port pickup and drop-off are included.
Is English available?
Yes. The tour is offered in English.
What ticket method do you receive?
You get a mobile ticket.
Are taxes and guide services included in the price?
Yes. The tour includes all taxes, fees and handling charges, plus a driver/guide and a professional guide.
Is the Monte Toboggan ride included?
No. The toboggan ride is not included. The cost is listed as €35 per couple.
What age is the minimum for this experience?
The minimum age is 3 years.
What’s the cancellation window for a full refund?
You can cancel for a full refund up to 24 hours before the experience starts.
































